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Mahfuza Anika

Junior Marketing Digital
About

As a Shop Assistant at Primark, I excel in customer service, inventory management, and sales transactions. I'm adaptable, organised, and committed to maintaining an attractive shop floor.

Previous Brands
Primark
BRAC Bangladesh
Praava Health
Telenor Health
Magnito
Work Experience
Retail Assistant
Oct ‘23 - Now
Primark

Provide exceptional customer service daily, assist with sizes, styles, purchases, and returns while getting mentioned in reviews over 3 times in 3 months. Maintain an attractive shop floor and organized stockroom, ensuring 100% product availability and reducing retrieval time. Process maximum transactions per shift at till points, including queries, voids, and returns, achieving a 96% accuracy rate. Manage inventory by receiving, unpacking, and pricing new items weekly, while ensuring the reduction of stock discrepancies.

Manager, Microfinance
Mar ‘21 - Aug ‘23
BRAC Bangladesh

Led the development and launch of the client-centric app, securing 100,000 organic sign-ups within the first 6 months. Planned and executed phase-by-phase app rollout, improving complaint management and reporting systems, and reducing issue resolution time. Developed virtual training program and post-training guide videos, reducing in-person training time by 50% and increasing training efficiency. Acted as the bridge between customers, management, and the technical vendor to ensure the successful development and launch of the Agami app. Managed partnerships with 10 startup partners, achieving goals of digital transformation and financial inclusion.

Asst. Manager, Marketing
Jun ‘18 - Feb ‘21
Praava Health

Managed marketing projects to ensure timely delivery and executed product/service launch campaigns while increasing digital engagement. Developed digital content and managed calendars, led creative execution with the design team, enhancing brand visibility and engagement. Established partnerships, created co-branded offers, and managed cross-campaigns and events, boosting partner engagement and sales. Conducted brand awareness research, coordinated with departments, and trained staff on marketing activities, improving brand recognition and internal efficiency.

Asst. Manager, Digital Marketing
Aug ‘16 - May ‘18
Telenor Health

Developed and executed strategic digital marketing campaigns, driving increased brand engagement and customer acquisition. Established content strategy and coordinated the launch of the Telenor Health website and app, enhancing website traffic and user engagement. Fostered strong relationships with agencies and vendors, leading to successful campaign activations and increased effectiveness. Leveraged social media channels for community engagement and customer acquisition, collaborating with internal teams and partners for campaign planning and execution.

Junior Media Analyst
Aug ‘15 - Aug ‘16
Magnito

Executed, managed, and optimized media buying activities for clients, ensuring optimal results and returns. Analyzed campaign results regularly and generated client reports, providing insights for optimization and decision-making. Planned monthly budgets and expenses, conducted research on digital marketing topics, and published social media report guidelines for clients.

Retail Experience
Retail Category
High street
Work Environment
Department store
High street store
Outlet
Product Category
Menswear
Womenswear
Accessories
Watches & Jewelry
Beauty & Fragrances
Footwear
Responsibilities
Greeting
Client Help
Complaint handling
Aftercare
Storytelling
Product demos
Upselling
Transactions
Cash register
Client Advising
Returns & Exchanges
Packaging
Product setup
Product labelling
Inventory control
Stockroom management
Stock control
Store Maintenance
Open/closing store
Health & safety
Languages
English
Bengali
Hindi
Education & Training
University of Hertfordshire
‘23 - ‘24
Master of Science
North South University
‘11 - ‘15
Bachelor of Business Administration
MAPLE LEAF INTERNATIONAL SCHOOL
‘09 - ‘10
Advanced Level
MAPLE LEAF INTERNATIONAL SCHOOL
‘08 - ‘09
Ordinary Level