Experienced Marketing & Retail professional in the fashion & luxury industry across international markets. Extensive knowledge in Retail marketing , strategic planning, brand license management, visual merchandising, creative development. Have worked for the worldwide leader company of the eyewear business covering different marketing and Retail marketing roles. Strong project management skills and ability to manage complexity in dynamic and fast-paced organisations. Problem solving attitude, team player, passionate, reliable and hard working person
ophthalmic lenses, frames and sunglasses Retail In- Store Communication Manager Report to the Marketing Retail Director, 1 FTE report Lead the in store experience strategy for the optical banner LensCrafters, North America, 1000 stores, $1.4 billion turnover • Responsible for leading the creative development of campaigns and in store materials to support new product launches of portfolio • Deliver premium windows and in-store executions across key and high-end locations for the Luxury Portfolio Brands: Giorgio Armani, Chanel, Tiffany, Polo, Dolce &Gabbana, Burberry, Prada, Versace, (40 campaigns in 1 year, manage $1.5 mio budget) • LensCrafters tov campaigns for the fleet (1000 stores) • Develop the visual merchandising guidelines of the stores ensuring that visual execution and assets support the communication in store
• Lead brand visual strategy of the premium and fast fashion portfolio • Develop POP materials for the independent opticians points of sale
Report to the In store experience Director – 3 FTE reports • Responsible of the implementation of the global VM strategy in new markets. • Lead the campaigns implementation at global level for all Sunglass hut regions (10 regions across international markets)
Recovered first junior and then senior license brand manager positions for the luxury portfolio (Versace, Bulgari)
Support to sale force for back office activities