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Lily Rodd

Experience Sales New Business and Account Manager. Project Manager and Product Dev Manager within FMCG.
About

I am a versatile Sales New Business and Account Director with a background in front of house, logistics, product development and commercial positions within the FMCG sector for both branded and private label consumer goods. Most recently working as a Sales Account Director at Maesa, a global private label and brand incubating beauty company. Before this I played a huge part in the growth of a startup beauty brand helping them grow to a £16m brand in 4 years. I love working with people and have a proven record of building strong relationships with customers and team mates alike. I'm practical, hard working and confident working in busy, target driven environments.

Previous Brands
Ciaté London and Lottie London
Curated Sourcing
Foxtons
Helen Turkington Interiors
Maesa
Work Experience
Business Development Manager
Jun ‘21 - Jul ‘22
Curated Sourcing

Identifying and opening new business accounts- domestic and international. •Building long-term trading relationships with the key volume accounts. •Identifying new ways to showcase and promote the business. •Project management of projects from start to finish.

Sales Account Director
Jun ‘18 - May ‘20
Maesa

Offices based in Paris and Mayfair, London. Private Label and Exclusive Brands •Responsible for prospecting new, strategic clients and growing and maintaining current clients ensuring all business opportunities are qualified and in line with Maesa growth and profitability strategy. •Working in the private label and exclusive brand side of business focusing on fragrance, bath & body and cosmetics sector. •Building strategic sales plans to grow accounts in current categories and identify white space for new categories. •Identifying key trends in the market and bringing trends to product. •Analyzing and creating sales reports. •Heavy product development, P&L and critical path project management. •Heavy involvement in marketing and launch activations for all new season and launches. •Co-ordinating relevant teams across the business from marketing, product development, design, supply chain, finance, sales and point of sale. •Working closely and reporting directly to the CEO/ owner of company to grow the UK market. •Building tight relationships with clients, teammates and factories in UK Achievements •Grew UK business by 57% in one year. •Grew presence from fragrance category into bath, body and cosmetics categories with key retailers. •Opened UK office and team. •Created 'top selling' own brands with key retails Primark, Superdrug and AVON.

New Business and Senior Account Manager
Oct ‘12 - Jun ‘18
Ciaté London and Lottie London

New Business Development and Senior Account Manager January 2015- June 2018 New Product Dev & Operations Controller January 2014- December 2014 Supply Chain Coordinator uOctober 2012- January 2014 New Biz and Senior Account Manager •Develop strategic plans to build brand presence, drive sales growth and deliver strong account management within accounts nationally and internationally. •Manage a portfolio of key retail and distributor accounts across multiple territories in both the premium and masstige market. •Achieve monthly sales targets and KPI's. •Execute international and domestic new business launches from first point of contact, commercial terms, contracts, marketing plans to launch. •Thorough sales analysis, communicating to the business and driving opportunities for repeat/new orders. •Responsible for forecasts and achieving annual sales targets. •Continually monitoring competitor brand activity and seeking out new trend opportunities. •Undertake regular product reviews to maintain focus and ensure all possible steps are being taken to achieve targets and account growth. •Present product to a high standard, tailored to each account needs. •Work closely with the Marketing department to support multi-media plans and communicate a premium brand image to the Ciaté and Lottie London customer within the accounts. •Work closely with the Operations teams to ensure the supply chain works effectively delivering product on time. •Present new launches and push new innovation. •Manage promotional strategies across key retailers. •Manage a Sales Assistant. •Work with Visual team, and suppliers on POS. Achievements •Built trust & relationship with key international buyers. Sephora, Douglas, ASOS, Selfridges, L'Etoille, Superdrug, Target, Ulta. •Won International business in many key territories. •Created and implemented new processes within the sales team. •£8m in new business in one financial year. New Product Operations Controller/ Supply Chain Coordinator •Manage new projects from conception to delivery into warehouse; including creative, sourcing and logistics considering competition, mode, cost, timing and risk. •Create and develop extensive critical paths. •Plan procurement, production and inventory control. •Manage logistics and distribution along with lost sales opportunities. •Manage cost reduction and process improvement activities. •Manage relationships with customers and other external agencies. •Train, develop and mentor newly hired personnel. Achievements •Saving over 50k in freight by sourcing competitive quote and negotiating terms. •Creating new processes and creating new tracking documents. •Successfully coordinated and managed the critical path of products involving over 32million components. •Involved in the set up of the ERP software system. •Improving overall communication and visibility to relevant parties.

Assistant Manager and Designer
Oct ‘09 - Sep ‘12
Helen Turkington Interiors

business set up, sourcing suppliers, creating processes, stock management etc. •Offer full Interior design service and sales in store and home visits. •Working with suppliers daily to meet lead times on customer purchases including furniture and curtains. •Sourcing new fabrics and accessories globally. •Manage all social media platforms including Facebook, twitter, instagram and company blog. •Set up of website.

Estate Agent New Business Administrator
Oct ‘07 - Aug ‘08
Foxtons

Customer Care; First point of contact for the public both on reception and phone. •Extensive diary management, general office and administrative support.

Languages
English - Native
London, UK