Proven Fashion & Luxury expert, 10+ years of experience on buying, merchandising, retail. Experienced Resale entrepreneur, founded one conciergerie resale business that sold 1000+ secondhand items on various locations. Today, combining my retail experience with my resale expertise to monitor and build resale innovative concepts for retailers. For any inquiries, marjorie@secondconcept.fr https://calendly.com/marjorie-biawa
Implementation of the very first training programm dedicated to the state of resale. Key tasks: content creation, teaching and follow-up.
FASHION CIRCULAR PROJECT MANAGEMENT. My expertise: 🟠Circular project management: From ideation to implementation. 🟠Corporate training: Visual merchandising trainings, Retail workshops. 🟠French business expansion: Getting the keys to successfuly enter the 1st European Resale Market. Signed deals in 2022: ✅ Strategic reflection workshops for a French retailer. ✅ Resale market fairs implementation in the 3rd biggest French market fair. ✅ Implementation of the very first secondhand store in one TOP5 French Mall. ✅ Resale project study for an Middle-East multi-brand retailer. ✅ Corporate resale training, built in partnership with French Textile federations. Regular host of resale conferences across Europe: France, Italy, Spain (+10 conferences hosted in 2022 alone) More info: marjorie@secondconcept.fr https://calendly.com/marjorie-biawa
Full semester course management for the "Fashion Circular Business Models" courses taught at both Undergraduate & Masters Degree levels.
Door-to-door concierge service that resold what you no longer wear. Opened in 2021, closed in 2022. What have I accomplished in only one year 👇🏾 ➡️ from 0 to 150 clients ➡️ Finalist project to the "Lyon Start-Up" competition, program managed by the Lyon Saint-Etienne Entrepreneurship Center. ➡️ Invitation to regional shows/fairs: Vintage Fashion Market, Foire de Lyon. ➡️ Ground expertise on how to resell fashion & luxury products: price elasticity, brand desire, use of platforms, consumer behavior depiction.
Brand portfolio: Gucci, Stella McCartney, Burberry, Dior, Mickael Kors, Missoni, Coach, D&G, Valentino, HAY, Bloomingville, Birger, Linum, Missoni Home Afound.com, powered by the H&M Group - Selling discounted fashion and lifestyle products, from both external brands and H&M group’s own labels. ➡️ Overall management of both "Designer Deals" and "Home interior": buying, range planning and key account management. ➡️ Collaboration with Colette's multi-brand store: full buy-back ot their overstock. ➡️ Recruited 50+ diverse partners, all alone. ➡️ Monitored business & technical integration of my suppliers on the marketplace, powered by Mirakl. ➡️ Managed one assistant buyer.
Brand portfolio: Balmain, Sonia Rykiel, Marc Jacobs, Ann Demeulemeester, Carven, Yohji Yamamoto, Vanessa Bruno, Iro, Paul & Joe, Sessun, Manoush, Antik Batik, Nat&Nin, Suncoo, Veja etc.. ➡️ Buying and managing the best overstock from 100+ premium French and Northern European brands and other distributors. 250 orders per season. ➡️ Global sales and margin follow up: optimisation of the global business performance. ➡️ Business development: partners recruitment, key account management ➡️ Competitve benchmark & analysis on other outlet solutions running in the fashion industry.
Management of three retail interns