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Deirdre McManus

"Success is going from failure to failure without losing enthusiasm" —Winston Churchill.
About

Experienced senior management and sales leader with a demonstrated history of working in the cosmetics industry. Skilled FMCG, Consumer Products, Sales, and Retail. Strong leader with significant experience to promote and sell a range of skin and wellness products to aesthetics clinics and, to aesthetic practitioners and business owners, winning new business, and providing an excellent standard of customer support so you retain clients and create opportunities for further business. 360 business acumen: product, sales & marketing, training Proficient in all circuits of distribution and in all key markets Talent driver, skilled in branding and events

Previous Brands
APIVITA SA
A.R.T Aesthetics Company(UK) Ltd.
Foothold Int.Ltd
Glorious Brands Ltd
Work Experience
UK Business Development Manager
Jun ‘22 - Jun ‘23
A.R.T Aesthetics Company(UK) Ltd.

Reports directly to the CEO Drive the expansion of brands portfolio across key accounts Win new accounts within a defined area Own and Seize New opportunities Implementating plan of action to - increase sales - account development - penetration of market share ...... know competitors activity Owning and strengtheningrelationships with existing customers Developing and cultivating productive relationships with new customers Responsible for overseeing managing accounts while prospecting 150-200 clinics

UK Regional Brand Ambassador
Jun ‘15 - May ‘22
Foothold Int.Ltd

Brand Account Manager, Luxury Distributor Jun 2015 - Jun 2022, Remote, UK • Reporting to the CEO/MD • All aspects of Service & Sales Training within the retail Beauty departments • Responsible for events/staffing/promotional activity within all doors • U.K. market – create a B2B B2C plan and execute

UK Regional Sales Training Manager
Apr ‘10 - Apr ‘15
APIVITA SA

UK Regional Manager,M and S Beauty, APIVITA Ltd Apr 2011 –May 2005 Reporting to the UK Country Manager Service & Sales Training within the new M&S Beauty departments Responsible for events/staffing/promotional activity within all doors Launched May 2012-Became the No 1 Brand in the first month & maintained that position for the year. • Built a new merchandise program that included an incentive for retailers,leading to 87% compliance • Responsible for Sales and Service Training of staff and new launches • Responsible for events, staffing and promotional activity within all doors

Area Sales Manager
Mar ‘09 - Apr ‘10
Glorious Brands Ltd

• Reporting to the company Owner/CEO • Responsibility for launching Clarisonic, Jurlique, 3Lab, into the UK Retailers • Responsible for managing a sales team of 27 in the GB portfolio • New Business Management – Negotiation, Marketing, staffing and budgets • Managing Plans for individual retailers and budgets

Languages
English
Education & Training
Laurel Bank School For Girls
‘05 - ‘09
Higher National Diploma
Glasgow, UK