Creative and results-driven Head of Marketing with over a decade of experience launching and growing brands. Proficient in engagement, community management, and strategic partnerships. Strong at analyzing audiences and aligning PR and Marketing strategies for maximum impact.
Led successful £200K OOH campaigns, driving brand awareness up by +22 points and brand opinion by +41 points. Implemented effective B2B marketing strategies to increase customer activation and retention. Amplified market presence at trade shows through targeted mobile campaigns yielding a 0.7% CTR, 15% organic website traffic boost, and 4,400 brand interactions in just 2 days.
Successfully rebranded the business, maintaining a consistent tone across all channels and aligning it with the product. Achieved remarkable results within one year: 50% increase in store footfall and 70% boost in monthly sales. Secured the brand's first magazine cover in Harper's Bazaar Arabia (Feb 2020). Developed a distinctive brand identity and graphic style.
Promoted to Head of Marketing & Brand within two years, reflecting exceptional performance and leadership abilities. Led a dynamic team covering multiple functions including Marketing, PR, E- commerce, Content, Community, and Brand, resulting in streamlined operations and maximized productivity. Successfully launched the M'A Girls community, driving brand loyalty and empowering customers through inclusive initiatives.
Established and expanded the Marketing/PR/Communications department to drive brand growth. Executed innovative, cost-effective campaigns to significantly increase brand recognition. Successfully cultivated relationships and built a thriving community of 200 personal customers within 5 years.