Goal-driven student at Parsons School of Design, Pursuing (BBA) in Strategic Design and Management. Experienced in marketing, public relations, communications, creative directing, and content productions. Seeking opportunities in the creative field globally: luxury fashion, beauty, and arts.
Track daily and weekly campaign performances and analyze the data to report back to Europe HQ. (Google, Meta Analytics). Assisted in building seasonal plans and reported matrix of prints, media plans, display, digital, and OOH advertising. Liaised with paid social, search engines, VIP relations, celebrities, and creative collaborations. Managed maintenance & distribution of magazines and Givenchy in on and off- line advertisements (G- Suite, Excel, Tribe Dynamics).
- Planned marketing campaigns and events for classic and leathered goods' future launches. - Assisted the marketing & communications team with executing global sample (Fashion GPS, Launch Metrics) trafficking with a value of a million dollars. - Assisted with organizing and dress pulls for VIPs, editorial shoots, and special projects such as; RESORT 2023. - Organized runway show preparation and photoshoot styling.
- Supported global and domestic marketing strategies along with assisting e-retailing. - Planned private campaigns and VIP events. - Marketing supports for fragrance and jewelry sections. - Edited campaigns and event editorials.
- Global and domestic marketing assistant for the online/ social media fashion and pop culture lifestyle. - Lead market research and analysis of fashion trends. - Communication assistance for prestige clients and editors. - Supported creative shoots and content planning.
- Supported social media management and the creative directing of social content. - Managed jewelry inventories and samples for the company. - Sample Trafficking and writing LOR/ Contracts for editors and press events. - Assisted private press events and editor reviews.
- Assistant marketing manager for beauty and cosmetics social media management, market research, community management, and content planning. - Supported creative directing and market research for new Korean skincare brands. - Started original content planning for the new @Sulhwasoo New Zealand and Australia Instagram for AMOREPACIFIC. - Planned organic contents via collaborations on different social media platforms.
- Marketing assistant for social media, product design, and business strategies. - New technology/ product pamphlet management. - Assisted and organized the presentation schedules. - Lead domestic e-mail and communication management among clients and employees.
Alice was one of our most ambitious and passionate interns during her period at Tommy Hilfiger. Her interest in aesthetics, branding, and workplace cohesion make her a credit to any marketing team.