Experienced and professional Marketing Manager with 8+ years experience in leading marketing projects from conception to completion, including high-quality content productions for premium fashion brands, social media and influencer campaigns as well as events. Excellent ability to communicate with influencers, clients, partners and consumers.
- Conception, planning and implementation of target group-specific marketing campaigns for wholesale partners (Zalando, About You, etc.) for onsite and offsite (paid media) placements - Management, responsibility and execution of all content productions incl. post-production and campaign evaluation - Creation, maintenance and further development of content formats and advertising according to CI - Responsibility for content needs analysis and its strategic direction - Checking the success of the campaigns as well as the produced content and its continuous improvement - Cooperation global head office and and management of external service providers and agencies
- Development of a global social media & influencer marketing strategy and creative campaigns for the brand Esprit - Execution of influencer campaigns, incl. relationship management - Responsibility for Esprits main social media channels (Instagram, Facebook, TikTok, Twitter), editorial planning, developing and posting inspiring content, evaluating success - Identify and build relationships with prominent influencers and thought leaders - Creation of social media dashboards (Sprinklr) to analyze all relevant social media KPIs Identification and evaluation of trends in the social media & influencer environment
- Set-up, development and support of the social customer service on all Esprit social media channels - Responsibility for crisis communication on all Esprit social media channels: identification, finding solutions and managing a crisis situation - Development and support of user-generated content activities to increase the word-of-mouth of the Esprit brand
- professional & disciplinary leadership of the social media team Esprit (6 FTEs) incl. training and further development
- social media supervision and expansion of the communication quality of the Esprit brand
1-year internship
3-month internship and 3-month working student position