I am keen to work in a stimulating environment enabling me to quench my thirst for learning and evolve in a company with a great work atmosphere. I am looking for a job opportunity in E-commerce as of April 2024.
• Sales offer setup in Drupal and reporting • E-merchandizing & Catalog / Content localization from US sites • Site enhancement (internal search, widgets, sorting rules, flows, etc.) • UX and SEO optimization projects • End-to-end tests & Quality assurance • Reporting of bugs encountered, checking of form and content of bug and tickets creation (Jira) • KPIs definition and weekly tracking and reporting
• Digital roadmaps management • Business needs gathering and translation into functional requirements with local constraints adaptation • US writing and product backlog reprioritization & follow-up • Development, planning and milestones monitoring • Support projects delivery and UAT & QA • Workshop animation & coordination with the team, developers, and markets • Website optimization projects once launched: installments, COD, loyalty program, customization… • Interface for all requests related to ecommerce between the partners and the different teams at HQ
WEBSITE ANIMATION, OPTIMIZATION & MANAGEMENT • Monitor and improve the online sales activity • Optimize the user experience (design and aesthetics, content, navigation, branding, promotional campaigns...) • Animation plan & sales offers creation: GWP, discount, bundle, BOGOF… • Test & Learn: Identify best practices & flops • Performance follow-up, KPI’s weekly tracking and reporting (Sellout, AOV…) • AB Testing strategy identification & implementation • Create and maintain an online e-business plan • Increase O+O awarness for customers (Boutique Lancôme, Institut beauté...) • Landing pages redesign: beauty mag, checkout, offers… • Decision tree building & Launch of new E-services: gift guide, mascara finder, shade finder • Chatbot optimization in coordination with agency (scenarios, intentions, entities..) • Standardize the product database (photo, description, update...) for all partner • Manage, analyze, and draw conclusions on E-commerce specific KPIs (conversion rate, bounce rate...) • Analyze the digital role in the consumer's journey to purchase and search online • Regularly benchmark against peers and stay ahead of the curve
ANIMATION PLAN • E-commerce animation plan management, creation and execution to reach the sellout target (banner creation, promotion, emerchandising, new offers, new content landing pages, SEO) • Bringing ideas to drive conversion • Coordinate with Webmasters, Acquisition, Media & CRM brand owners to deliver 360 animations BUSINESS and CONVERSATION RATE OPTIMISATION / UX IMPROVEMENTS • Continuous products pages & the categories optimization to help drive conversion and a good experience onsite (SEO,UX) • Building a strong and detailed monitoring in collaboration and data analysis (Google Analytics, SFCC, GCP) • AB testing strategy creation and monitoring, related to the animation plan • Benchmark of the competitors WEBSITE MIGRATION • Gathering and analysis of business needs, drawing up specifications • Monitoring schedules • Testing and acceptance of products (UAT end-to-end, dry runs, non-regression tests and test cases elaboration). • Participation in project-related workshops, reporting to teams and alerting if necessary. • Follow-up of schedules with the various departments: IT, Zone, DMI, CMO, Accounting and Finance, Supply Chain... • End-to-end testing and acceptance of deliverables (e-commerce front-end, e-commerce flows, CRM flows, Loyalty flows). •Ticketing and tracking (JIRA). • Hypercare and REX. • Coordination with various stakeholders (DMI, Zone, IT, Brand, Webmasters, etc.). CONSULTING • Working on various subjects for the Luxe Division (samples project, CRM project, D2C project) • Building knowledge and expertise
• Long-term development strategies for product categories planning and implementation; • New assets development, launching and implementation; • Collaboration with the marketing team; • E-commerce website management; • Implementation of marketing plans for retailers • Implementation of merchandizing recommendation, planograms building and POS visits • Long-term development strategies for product categories planning and implementation • New assets development, launching and implementation • Research and analyze data and market insights
- Qualitative and quantitative research and results analysis - Competitive benchmarking, internal audit and market trends analysis - Digital marketing strategy development - Pre-launch teaser campaign
- Organization of a merchandising seminar - Brand, market, and competition analysis - Objectives setting and performance measurement - Operational merchandising strategy development - Product mix and promotional strategies management - Campaign development and follow-up - Sales pitch contruction
- Community management and digital content creation - Communication plan deployment - Brand E-réputation management - Customer data collection, analysis and personalization recommendations - Influencers targeting and event planning - Emailing campaign creation and optimization
- Campaign launching and performance follow-up - Dashboards and KPIs analysis and targeting recommendations - Customer experience mapping, improvement recommendations, and touchpoints optimization - Customer satisfaction survey - SEM: SEO, SEA and SMO - Web analytics ( Google analytics, Facebook ad manager...) - Loyalty program deployment - Customer data collection and analysis