With over 10 years in fashion retail, I specialise in defining offer strategies, leading buying teams, and developing key brand partnerships. Experienced across luxury, RTW, footwear, and accessories with a proven record of driving performance and strategic growth. Fluent in English and French.
Scope: Women’s shoes, luxury M/W, Sneakers M/W– portfolio of 200 brands Defined the purchasing strategy and brand mix for Haussmann, 57 stores in region and GL.com to become the leading premium fashion department store in France : brand mix by store group, strategic orientations, identifiying market opportunities Developped partnerships with key brands (concession and wholesale) : Jonak, Mellow Yellow, Alohas, Autry, On, Veja, We the New, Golden Goose, Margiela, Céline, A.Muaddi, M.Blahnik, Alaia… Build and oversaw the buying budget collaborating w/ finance: brands, OTB, margin, ASP Directed the buying team: brands and #sku per store group, overseeing commercial conditions and legal timeline for annual contracts, trade marketing partnerships, promotionnal strategy Led core projects: customer studies, stores refurbishments, luxury offer development in region Supervised a team of 3 buyers : planning, organizing, leading, evaluating performance, staffing
Scope: RTW, Shoes, Leather Goods, Jewelry, Underwear, Swimwear – portfolio of 150 brands Defined the purchasing strategy and brand mix to position Smallable as an online women fashion leader : strategic orientations, market opportunities Recruited +70 brands and developped key partnerships : ForteForte, SeaNY, Ganni, Nanushka, Bellerose, Autry, Soeur, Ulla Johnson, Xirena, Matteau, Faithfull, Skall Studio, Girlfriend Collective… Build and oversaw the buying budget : brands, OTB, #sku, margin, ASP Directed the buying team: brands and product selection, overseeing commercial conditions, implementing the commercial and promotionnal strategy (newsletters, Green Week, pre sales, EOS) Carried out analysis for the development and performance: turnover +20pts / Sell Out +10pts Supervised a team of 1 junior buyer and 2 buying assistants
Scope: Casual, Premium, Contemporary, Comfort shoes – portfolio of 60 brands: Birkenstock, UGG, Crocs, Dr Martens, See by, Clergerie, Free Lance, Michael Kors, Santoni, Gabor, Ara, Rieker…. Developped partnerships with volume driver brands: trade marketing, exclusivities Build and oversaw the buying budget: brand OTB, #sku, margin, ASP Negociation of commercial terms and launch of the entrusted stock system : +0,5pt margin /season Recruited strategic brands: Contemporary (By Far, About Arianne, Mari Giudicelli..), Comfort (Mephisto, Ecco, Hoegl, Damart…) in line with the commercial strategy Sales analysis, carried out a 360° study on the Comfort category +25% tunover 2015/17 Supervised 1 buying assistant
Scope: Scarves, Hats, Beanies, Sunglasses, Jewelry, Beachwear, Gloves (545 skus/year) Defined collection (15/year) : collection plan, market opportunities, brief to the design team Defined the pricing strategy and oversaw product margin Sourcing and supplier selection (Europe & Asia) : new sourcing and design for scarves and gloves, launch of a new line of jewelled collars, beach boutique (RTW, Swim, Accessories) Negociated commercial terms and sent out purchase orders in respect of the buying budget Sales analysis, carried out benchmarks, participated to trade shows Collaborated on defining the new Monoprix Femme brand platform to replace Autre Ton : customer roundtables, new product labelling Oversaw and organized the product validation commitees (1x/month) Supervised 2 buying assistants