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Giorgia Burighel

Head of Buying & Merchandising
About

With over a decade of experience in buying, merchandising, and sales across top fashion brands, I excel in driving growth through data-driven strategies. Fluent in English and Italian, I adapt quickly to dynamic retail environments ensuring optimal inventory and enhanced customer experiences.

Previous Brands
Slam Jam
Gibi Consulting
MODES S.p.A.
ANTONIOLI s.r.l.
STEFANIAMODE.COM
Insignia Lifestyle Management
Farfetch
farfetch.com
GruppoCoin OVS / OBS Pakistan
alien due sas
Foulie & Blossom
Work Experience
Head of Buying & Merchandising
Jan ‘23 - Now
Slam Jam

-Spearheaded the reshaping of company strategy by revisiting and refining the product strategy. -Oversaw all buying, merchandising, and visual merchandising operations. -Led a team of 10, managing various departments to ensure cohesive operation and strategic alignment. -Collaborated directly with the DTC director to meticulously plan and manage the P&L, resulting in a 20% YoY sales growth through an effective differentiation strategy. -Implemented advanced forecasting models to improve inventory accuracy and optimize stock levels

Business Owner
Jun ‘20 - May ‘23
Gibi Consulting

We are an independent consultancy firm supporting the organic growth of fashion brands and retailers. Thanks to a deep knowledge of the constantly evolving luxury scenario, we develop customized merchandising and omni-channel solutions to succeed in global markets. Fully aware of the challenges of standing out from the crowd online, we support our clients in the identification of their consumer base and, through a data driven strategy, combined with a more relational and creative approach, we boost their growth as omni-channel brands that can be easily reached across all the different touching points.

Senior Business Analytics & Merchandising Manager
Nov ‘18 - Jun ‘20
MODES S.p.A.

Reported directly to the board, providing innovative solutions to boost sales and purchase eciency. Led business intelligence integration projects and restructured the merchandising department. Developed and executed marketplace strategies, enhancing the company's digital footprint. Utilized advanced analytics to forecast sales trends, optimize inventory, and improve purchasing decisions. Implemented ecient processes and workows for the buying departments, resulting in increased operational eciency.

Senior Merchandising Manager
Sep ‘17 - Dec ‘18
ANTONIOLI s.r.l.

Reported directly to the board, providing innovative solutions to boost sales and purchase eciency. Led business intelligence integration projects and restructured the merchandising department. Developed and executed marketplace strategies, enhancing the company's digital footprint. Utilized advanced analytics to forecast sales trends, optimize inventory, and improve purchasing decisions. Implemented ecient processes and workows for the buying departments, resulting in increased operational eciency.

Senior Merchandiser
Jun ‘16 - Sep ‘17
STEFANIAMODE.COM

Partner Relations Manager
Oct ‘15 - May ‘16
Insignia Lifestyle Management

Coordinated product sourcing for ultra-high-net-worth individuals (UHNWIs), establishing lasting brand relationships to enhance protability. Managed partnerships with over 20 luxury brands, ensuring high standards of service and product quality.

Merchandiser
Feb ‘15 - Oct ‘15
Farfetch

Analyzing sales data, best sellers, and sell-through rates to identify market opportunities Conducting market and competitor analysis on product and pricing positioning Collaborating with other departments like Planning, Buying, Visual Merchandising, and Marketing Coordinate the supply coming from the italian market Generating weekly, monthly and seasonal reports on sales, best sellers and sell- through

Assistant Merchandiser
Jul ‘14 - Jan ‘15
Farfetch

Merchandising Assistant and Analyst
Oct ‘13 - Jul ‘14
Farfetch

Merchandising Assistant (Internship)
Jun ‘13 - Sep ‘13
farfetch.com

Visual Merchandising Internship
Mar ‘12 - Sep ‘12
GruppoCoin OVS / OBS Pakistan

Sales Associate _Pucci,Cavalli,Just Cavalli, Ermanno Scervino, Missoni_
Jun ‘11 - Sep ‘11
alien due sas

Sales Associate
Sep ‘09 - Mar ‘12
Foulie & Blossom

Brandy & Melville franchisee

Languages
English - Fluent
French - Basic
Italian - Native
Recommendations
Giacomo Antonelli
Direct manager - DTC Director, Slam Jam
Jan 2023 -

I highly recommend Giorgia, who served as the Head of Buying and Merchandising in our team at Slam Jam. Giorgia consistently demonstrated exceptional leadership, strategic thinking, and a keen eye for market trends. Her ability to manage and inspire her team was instrumental in driving our department’s success. Giorgia’s dedication and expertise make her a valuable asset to any organization.

Education & Training
Grenoble Graduate School of Business
‘12 - ‘14
Msc in Design Fashion & Luxury Management
University of Paris I: Panthéon-Sorbonne
‘10 - ‘11
Economics and Management
Università Ca'​ Foscari Venezia
‘08 - ‘11
laurea triennale
Milan, Metropolitan City of Milan, Italy