Results-driven Buying & Merchandising professional with over 10 years of experience in luxury and streetwear fashion, excelling in product strategy, sales performance, and profitability management. Proven expertise in buying budget ownership (€20M), collection planning, and P&L optimization, ensuring high-impact assortment strategies. Adept at leading cross-functional teams across omnichannel platforms and multiple international markets, delivering data-driven solutions that maximize revenue growth and market differentiation. Strong focus on product optimization across various sales channels and regions, ensuring a tailored yet cohesive assortment strategy
Managed a €20M annual buying budget across 150+ luxury and streetwear brands, ensuring balanced assortments and high-margin product selections. Led a team of 10 professionals, optimizing operations across retail, e-commerce, and wholesale channels. Enhanced product optimization across multiple countries and sales channels, ensuring market relevance and commercial success. Refined pricing strategies, enhancing sell-through and margin performance across key product categories. Collaborated with design and planning teams to align collections with consumer demand and trend forecasts, ensuring a commercially successful assortment. Collaborated closely with the finance team to align merchandising decisions with financial goals, ensuring profitability and budget adherence, leading financial forecasting and budgeting initiatives, optimizing spending efficiency and improving margin performance.
Provided strategic merchandising consulting for Luisa Via Roma, Slam Jam, Guess, & Others refining assortment strategies and pricing models. Developed omnichannel buying frameworks that increased gross margins by 10%+ for luxury retailers. Implemented data-driven forecasting models, reducing excess inventory and optimizing sell-through rates by 20%. Led product optimization initiatives across international markets, improving assortment relevance and customer engagement. Developed go-to-market strategies for emerging brands, ensuring successful entry into competitive luxury and streetwear segments. Created customized buying strategies tailored to different retail formats, optimizing product placement and category mix. Conducted financial and sales performance reviews with clients, identifying key opportunities to improve margin and profitability.
Reported directly to the board, providing innovative solutions to boost sales and purchase eciency. Led business intelligence integration projects and restructured the merchandising department. Developed and executed marketplace strategies, enhancing the company's digital footprint. Utilized advanced analytics to forecast sales trends, optimize inventory, and improve purchasing decisions. Implemented ecient processes and workows for the buying departments, resulting in increased operational eciency.
Reported directly to the board, providing innovative solutions to boost sales and purchase eciency. Led business intelligence integration projects and restructured the merchandising department. Developed and executed marketplace strategies, enhancing the company's digital footprint. Utilized advanced analytics to forecast sales trends, optimize inventory, and improve purchasing decisions. Implemented ecient processes and workows for the buying departments, resulting in increased operational eciency.
Coordinated product sourcing for ultra-high-net-worth individuals (UHNWIs), establishing lasting brand relationships to enhance protability. Managed partnerships with over 20 luxury brands, ensuring high standards of service and product quality.
Analyzing sales data, best sellers, and sell-through rates to identify market opportunities Conducting market and competitor analysis on product and pricing positioning Collaborating with other departments like Planning, Buying, Visual Merchandising, and Marketing Coordinate the supply coming from the italian market Generating weekly, monthly and seasonal reports on sales, best sellers and sell- through
Brandy & Melville franchisee
I highly recommend Giorgia, who served as the Head of Buying and Merchandising in our team at Slam Jam. Giorgia consistently demonstrated exceptional leadership, strategic thinking, and a keen eye for market trends. Her ability to manage and inspire her team was instrumental in driving our department’s success. Giorgia’s dedication and expertise make her a valuable asset to any organization.