Fashion business consultant and creative director with 15+ years of experience in brand development, communication and management. Strong organisational skills, time management, communication and product development. Clients: ELENAREVA (UA), Anna October (UA), FROLOV (UA), FyodorGolan (UK), MarieJeanne (FR) and many other international brands.
We sell vintage fur coats and biker jackets all year long. Our goal is to popularise second hand throughout affluent audience in order to create the trend for purchasing second-hand and win a larger stake for this market. Make reduce, reuse, repair and resell the new black. Our long term goal is to develop innovative business concept and create the environment (infrastructure, law-system, community) that takes full responsibility for its footprint making it accessible for other businesses to follow.
1. CONSULTING. Objectives: Consult the owner of the company on the business development related queries to improve overall performance and reach company's objectives. Areas of consulting: Product development, Brand's Communication, Positioning, Negotiations, Business strategy, Planning and Budgeting, Sustainability goals. 2. WHOLESALES. Objectives: Develop new distribution markets, organise the process of communication and increase sales with the current accounts. Tasks included: Market analysis, Development of sales strategy and techniques, Creating and handling database, Reach out to new accounts, Regular Follow ups, Maintain strong relationships with current accounts, Increase turnover.
- Wrote business strategies, based on the company’s objectives and positioning. Team management, digital marketing, and brand development. - Planned and developed project management deliverables: Committee Reports, Working notes, PPT presentation focusing on CSR topics. - Participated in the development of internal communication media: videos, posters, a press based on target audience research, and editorial content development.
- Developed the business model and marketing strategy. Wholesale expansion. Fabric supply. - Fashion show A-Z organization. Upcoming collection concept development. Look books and line sheets from scratch. Photoshoots. - Showroom and brand studio opening: from finding the location and signing the contract to actual opening event organization. - Hiring and managing all personnel.
- Fashion show A-Z organization. - Creating partnerships with Harry Winston jewelry for the show & multiple others. - Casting models such as Yasmin Le Bon, Erin O’Connor, Lily Cole, and Carmen Dell’Orifice. - Day-by-day CEO schedule management. Office management.