CREATION TO
• Creation, development and launch of a luxurious and sustainable fragrance and beauty house • Strategic planning, digital-first awareness and acquisition strategy, 360° activations, CRM and editorial planning, content creation, influence & PR, events (on and offline), support to trade marketing and global expansion, business intelligence. • Definition of organisation/profiles, recruitment and onboarding of the marketing team YOUBOOX, (now Nextory), the French leading application for reading, Paris (10/2010 to 04/2020) & other start ups at different stages
LA VALLEE VILLAGE (VALUE RETAIL Group), luxury fashion and lifestyle outlet village (04/2010 – 09/2010) Communications Director (Interim management) • Increase the awareness of La Vallée Village as THE savvy luxury shopper destination near Paris • Daily relationship with French and International press (pitches, interviews, press trips, events, shootings) • Media buying, influencer and brands events and partnerships • Management of the Village contemporary art gallery (artist selection, artworks curation, opening events)
(Balenciaga, Chloé, Cerruti, Chopard, Davidoff, Joop, Lagerfeld, Jil Sander, Vivienne Westwood fragrances) • Recommendation and implementation of the brand portfolio communication strategies for launches and existing brands • Supervision of subsidiary communication activities • Direct relationship with licensors (validation, partnerships, reporting)
(JOOP! & Vivienne Westwood fragrances) • Strategic management of the fragrances portfolio • Development and launch of female and male fragrances (10 in 6 years) • Direct relationship with licensors and designers • Expansion of the brand portfolio turnover to 120 millions US$ (x2 in 6 years)
• Development & launch of COLOGNE in collaboration with the fashion designer • Re-launch of A.MEN: repackaging, new advertising campaign, product innovation
• PAYOT global re-launch across 4 different beauty segments: skincare, body care, make up and sun care • New brand positioning, packaging design, formulae, advertising campaign creation, media planning, PR • Kick-off Ines de la Fressange fragrance licence
Database of global cosmetics and fragrances legal labeling requirements for product managers