15+ years PR and communication experience with a comprehensive international and multicultural approach architecting brand experiences and engineering comprehensive and integrated communication platforms. Successful delivery of projects through the management of a network of international press and celebrities contacts Leverages multiple technology skills through multi-channel communication solutions Development and implementation of all Global PR and Communication activities Define and develop editorial strategy for the season in terms of product pushes, feature stories, interviews and brand initiatives Global corporate event management and responsible for trade events and customer experience Budgeting, ideation and implementation of special productions like fashion shows, press sessions and retail events Managing celebrities relations and product placement Head of content, video director and trend setter, fashion critic
Development and implementation of all Global PR and Communication activities for the brand working closely with marketing department •Defineand develop editorial strategy for the season in terms of product pushes, feature stories, interviews and brand initiatives •Create press release and corporate speeches for CEO and Creative director •Global corporate event management and responsible for trade events and customer experiences •Budgeting,ideation and implementation of special productions like fashion shows, press sessions and retail events •Managecelebrities relations and product placement Achievements: •Drivingforward brand values and vision to the next level and increase brand awareness •Buildinga new Community managing celebrities, influencers and KOL relations •Engagingnew and younger audience
Development and implementation of all global corporate, social and digital PR and communication activities for each brand/magazine/website •Create a fully tailored media, social and communication strategy respecting CN US and CN International guidelines •Handleall external and internal communication for CN executives, Editors in Chief , CBO and CEO •Designbrand events and partnerships •Talent scouting for marketing activations Achievements: •Increasing fan follower base and CN Italy media exposure •Engaging international talents
Create and design an iconic website turning Vogue Italia in a platform to celebrate the power of image, fashion and photography •Head of content, video director and trend setter, fashion critic •Responsible of Shows, Shopping and Trends channels Achievements: •Building up Vogue social media properties •Crafting international Vogue events