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Pearl Fernandes

Sales and Marketing Associate
About

With a strong retail background, I've honed my skills at renowned retailers like Harrods and Tommy Hilfiger. I excel in understanding customer needs, achieving sales targets, and adapting to brand values. Fluent in English, French, and Hindi, I bring versatility and excellent communication skills to any team.

Previous Brands
ALSO
Chimera Recruitment - Harrods
House Of Anita Dongre
Tommy Hilfiger
Work Experience
Client Advisor
Dec ‘22 - Now
Harrods

Worked as a Client Advisor at Concessions in Harrods and Selfridges such as Tom Ford Beauty, Dolce and Gabbana Fragrances, Kurt Geiger and Luxury Beauty Retail for multiple brands such as Bare Minerals, Christian Dior at Boots, John Lewis and Fenwick at locations such as Bond Street, Covent Garden, Oxford Street. Learned how to communicate with customers on an interpersonal level and understand their needs and sell the right products to them. Completing Target sales for the day and understanding various types of people and their tastes for different kinds of products.

Sales Associate
Nov ‘22 - Dec ‘22
Tommy Hilfiger

Understanding various types of people (international tourists) and their tastes for different kinds of products and showing alternative products if the ones the want are not available. Knowing where to place products in-store (Visual Merchandising) and why are certain changes made in stores on a regular basis (ch ange of Visual merchandising). Why are c ertain products kept in certain store locations and why not in other stores and what sort of products would the customers at certain stores like and what would they avoid.

Marketing and Operations Assistant
Apr ‘22 - Sep ‘22
ALSO

Overlooking content for the brand's Instagram and web page Doing thorough market research across brand competitors Attending and planning important events and managing customer relationships with the brand Supporting in the implementation of the social media marketing strategy Stock Management

Marketing Assistant
Apr ‘21 - Sep ‘21
House Of Anita Dongre

Creating social media strategy to increase brand engagement Ideating on marketing campaigns for new collection launches Making social media reports to evaluate Brand Engagement Assisting in shoots and participating in its creative planning Copywriting for Instagram feed (stories and posts) End-to-end social media marketing responsibilities

Retail Experience
Store Approvals
Harrods
Selfridges
Retail Category
Luxury
Work Environment
Department store
Flagship store
Product Category
Womenswear
Beauty & Fragrances
Accessories
Leather goods
Watches & Jewelry
Responsibilities
Greeting
Client Help
CRM
Complaint handling
Storytelling
Styling
Client Advising
Upselling
Product demos
Transactions
Returns & Exchanges
Languages
French
English
Hindi
Education & Training
Istituto Marangoni
‘22 - ‘24
MA Fashion and Luxury Brand Management
St Xavier's college
‘19 - ‘22
Bachelor of Science in English Literature