Ercole de Cesare

Highlights Capsule collection created with RENZO PIANO a famous Italian archistar.Achieved 30% increase in sales in 2021 and 2022 by identifying and converting new business opportunities through new distribution and agents agreements. - Worked with cross-functional teams to develop and execute successful marketing campaigns, resulting in increased brand awareness and retention. - Created detailed sales reports and forecasts to track performance and identify areas for improvement. - Managed a team of 20 people (production, administration, sales, design and operation) - Opened new market in areas, prepared presentation in order to introduce the brand to new partners (Japan, Korea, Middle East) - Prepared detailed presentations and dashboards with market analysis; financial projections; compiled demographics, and competition data using MS Office - Client Relationship Management: Establishing and maintaining long-lasting relationships with corporate clients for future expansion relocation plans, lease renewals, and other supporting real-estate requirements. Meno dettagli

- C-level strategic consultancy and business consultancy. - Working with the founder (CEO) and shareholder to set up the company, rent a new office and hire new professional people in order to achieve the result. - Managed a team of 10 people. - In depth industry analysis, including market research, competitor analysis in Luxury. - Development of action plans, opening new markets, commercial consolidation. - Managed the company from zero to profitable 6 months in advance accordingly with the business plan. Meno dettagli

Various brand (Moschino - Ming Ray - Peuterey - Refrigiwear - Anna Virgili etc) Premiun and Luxury Goods - Ready to wear and accessories • Signed new distribution and representation agreements in new territories • Collaborated with cross-functional teams to develop and execute successful marketing campaigns, resulting in increased brand awareness and engagement. • Sales increase of 15% on average in my assigned territories (Japan, China, Korea, Southeast Asian countries, and the Middle East) • Development of action plans, development of new markets, commercial consolidation.

The only company in the world that produces unique art bags • Working with the founder and shareholder to set up the company, rent a new office and hire new professional people in order to achieve the result • Manage a team of 5 people and 20 different artists • Signed cooperation agreement with various artists in Europe and the U.S • Development of action plans, set-up strategic collaboration with a leather goods supplier • Archive digitalization www.demanumea.com

An historical Venetian brand founded in 1945 • Provide visionary leadership to relaunch the brand in the luxury segment, set the strategic direction, in alignment with the brand’s values, vision and long-term goals. • Develop and execute comprehensive business plans that drive growth, market expansion and revenue generation across all product categories. • Developing and securing Asian business through close relationships with local partners. • Increased licensed business in China and Korea of 20% per year, global turnover 100ML USD year. • Managed a team of 20 people in Europe, 80 in China and 10 in Korea. • Establishing a strategic business relationship with a Japanese company. • Represent the brand at industry events, conferences and media appearances

Marketing & Operations Manager per Roberta di Camerino Spa con responsabilità per lo sviluppo e il rilancio del brand a livello mondiale. Il ruolo riporta direttamente alla Direzione Generale per le seguenti responsabilità: • Definizione del business plan e marketing in collaborazione con il management • Definizione del briefing di raccolta partendo dall'analisi dei concorrenti alla composizione della raccolta sia in termini di commerciabilità e pricing • Contabilità per m2 dei nuovi concept store in termini di analisi del break even e funzionalità dello spazio espositivo • Definizione e gestione del budget marketing in accordo con il management, Product Marketing • Definizione della brand policy: etichettatura, sovrapposizione di prodotti in licenza, sia a livello distributivo che di prezzo • Analisi Sell-through e Sell-out di tutti i principali clienti e grandi magazzini al fine di supportare l'ufficio stile attraverso una corretta informazione di mercato • Difesa del posizionamento coerente con la tutela obiettivi dell'immagine di marca • Supporto e supervisione per lo sviluppo delle posizioni del marchio Management of the company start-up process, Operations Management, Market research, Forecasting, Business-to-Business (B2B), Product Management, Contract Management, Organizational Development Meno dettagli

Trade Marketing and Advertising for the Miss Sixty, Energie, Killah & Sixty (Sixty Group) brands. The role reported directly to the Brand Manager and the C.E.O. for the following duties: • Definition and management of the advertising budget in agreement with the management • Definition and management of the publicity campaign in connection with the Brand Manager • Supervision of the photo shooting process • Management of the POP material for the sales offices. • Research of the Market Competitors • Development of Trade Strategy Meno dettagli

Marketing and Communication PR for the Refrigiwear, Richlu e Baracuta (Sixty Group) brands. The role reported directly to the General Management for the following responsibilities: Definition of the Marketing Plan together with the Marketing Manager Definition and management of the Marketing and Communication Budget with the agreement with the Marketing Manager Direct Responsibility for the management of the events Defence of the coherent positioning with the protection objectives of the brand image Management of the Advertising Agencies for the brands Meno dettagli